Mar 7, 2011 - mobile    No Comments

Takings from Mobile Monday: Keep taking the tablets

Here I am back from an event by Mobile Monday: Keep taking the tablets.

Lots of good and interesting discussions around a panel which was led by Leila Makki of Telecom TV and consisted of:

  • David Gibbs, Director of Mobile Applications and Services, BSkyB,
  • Matt Pollitt, Account Director at UsTwo,
  • Rimma Perelmuter, Executive Director, Mobile Entertainment Forum,
  • David Roth-Ey, Group Digital Director, Harper Collins and
  • Mark Payton, Editorial Director, Haymarket Consumer Media.

Here are my takings on the event before I tackle one of my favourite question for the night:

  • David Roth-Ey states that discovery mechanism is missing from digital book stores and urges developers to look into discovery methods.
  • UsTwo reported that their first app did not go well and second app fetched them £120000. I certainly like these numbers, I can see ££££££.
  • UsTwo says that Android is more open but 50% of downloads are pirated. 35% of their Android base are pirated copies.
  • David Gibbs states that Sky had 10.2 million app downloads on the iPhone.
  • David Roth-Ey says that they sold over 100,000 copies of the SAS survival guide for £3.99. Personally I think that’s a brilliant sale for an app for 3.99
  • Sky says go where the audience is which is apps not the mobile web. Check my earlier article on this topic Apps… the new way to access the web.
  • Rimma says that Facebook and twitter influence customer behaviour. I totally agree with this since only I had a conversation about this with colleagues; if an app store does not have facebook and twitter, you might as well bin the app store since they are the two most accessed brands via mobile.
  • In reply to a question, Sky says they are not on android because of security and because they can’t protect streams and those who own their rights.
  • UsTwo replies to the issue of HTML5 v/s native apps saying that with HTML5, there is a connectivity issue on mobiles and iOS is more advanced than HTML5.

Now back to the issue of why I wanted to write this blog post. During the event, someone raised a question “Apple iOS is only  a drop in the ocean. Why are we always talking about apple?”.

One person from the audience responded with “the reason why we keep talking about apple is 17m iPads and 100m payment enabled iTunes accounts.”, while some people on twitter replied is was trust.

Sorry but I totally disagree. People do not buy items for £329 just to add themselves to statistics.

Apple has created a revolution… touchphones with stylus have been around for a while before the iPhone, yet Apple revolutionised the phone market with its finger touch sensitive iPhone; I held my first tablet 4-5 years ago and it had windows running on it operated with a stylus, yet again Apple revolutionised the industry by making the tablet mainstream and redefining the wheel. Redefining the wheel is in Apple’s DNA, remember the RISC processor which was running on the PowerPC as compared to most CISC processors used on the market for PCs. Apple took high-tech finger touchscreen technology, redefined it for consumer market and bingo, you have a massive hit.

I agree that Apple is only a drop in the ocean but the reason why we always talk about Apple is because they are setting the standards, they are pioneers and everyone is playing catchup to them. When I say enerrgy drink, what comes to mind… I’d be surprised if you did not even think about Red Bull, since they were the pioneers in this sector. Same goes for when I say tablets and apps. I don’t have to say it… you know what comes to mind. I don’t even have to say it.