Browsing "mobile"
May 13, 2011 - mobile    No Comments

Where the future of WAC lies…

The apps market is a lucrative business, so lucrative that operators, handset OEMs, aggregators and other businesses (like Opera and Amazon) have created their own app stores in a bid to get a slice of the cake. For 2011, the whole apps market has been estimated to bring in around $15 billion globally and this is expected to rise to $38 billion by 2015.

 

WAC launched at the Mobile World Congress 2010 in Barcelona, promised to make it easier for developers to sell and build apps irrespective of device or technology. One year on, WAC is open for business with the launch of its application store and the release of version 2.0 of its specifications.

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Apr 5, 2011 - mobile    No Comments

Creating a business from apps

There have been few but some really good success stories from the apps stores. So far, only 5% of app developers have reported revenues exceeding projections while 27% have reported meeting revenue expectations. Games, social networking and entertainment are the app categories that enjoy the most success on app stores.

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Mar 7, 2011 - mobile    No Comments

Takings from Mobile Monday: Keep taking the tablets

Here I am back from an event by Mobile Monday: Keep taking the tablets.

Lots of good and interesting discussions around a panel which was led by Leila Makki of Telecom TV and consisted of:

  • David Gibbs, Director of Mobile Applications and Services, BSkyB,
  • Matt Pollitt, Account Director at UsTwo,
  • Rimma Perelmuter, Executive Director, Mobile Entertainment Forum,
  • David Roth-Ey, Group Digital Director, Harper Collins and
  • Mark Payton, Editorial Director, Haymarket Consumer Media.

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