The RSS feed address has been updated to http://feeds.feedburner.com/dharmeshsb. It has been moved to feedburner which makes things so easier as it allows me to follow how many subscribers there is on the RSS. Thanks for updating.
This is the third and final part of the posts on maximising revenue streams on the App Stores. If you have not read Parts 1 and 2, then please do so now as this post is very much linked to the first two parts.
This post is going to be short and sweet. We will be looking at how to use the different payment options available on app stores to make users discover the app and upgrade the app by purchasing it. The bottom line is to sell your app, users have to find it. I like to separate the two extremities of upgrading as app discovery and app purchase.
As promised, here is Part 2 of last week’s blog post on maximising revenue streams on the App Stores.
Referring to last week’s table…
Free apps only
Now who doesn’t like freebies! These types of apps are very popular in any App Store. Free apps is a very good way to entice new smartphone users to the wonderful world of apps. I remember when I first got my iPhone, I promised myself that I would not spend a single penny on apps until I eventually got sucked in the ecosystem. I haven’t been able to escape since then. Free apps provide a guaranteed high number of downloads provided that your app is good of course. It can also play in your favour if you’re a new developer and want to get your name out there.
As I get started into an upcoming app for the app store, I could not help but look into what are the best combinations for maximising the revenues.
Very few apps last very long in the app store. So while your app is still fresh in the app store and creating buzz, you have to make the most of it and have more than one way to dip your hand into the customer wallet. It’s always a good idea to make a hit and get huge downloads while your apps has just been published in the app store because after that it gets buried by the horde of newly published apps within the same category. The more downloads you have, the higher the chances you have of making it to the top of a particular app store category. So your first day on the app store is critical, so I would always suggest offering the apps for free to maximise downloads. Let the users know that this is a special launch only promotion where they are getting the apps for free. Something like “*** SALE – this is title of app ***” should do the job of getting people to download the app before you start charging for it.
Distimo has recently published a report about the App Stores growth.
App Store vs Android Market
This will not come as a surprise but overall Android has benefitted from the most apps published with the whole store growing by 544%. Despite being an Apple fan, I firmly believe in the future of Android. With so many manufacturers embracing Android thereby increasing its consumer exposure, it won’t be long before Android matches Apple’s inventory figures. Currently Apple still leads the way with 300,000 apps by doubling its contents in 2010 followed by Android’s 130,000 apps growing its number by 6 times as much. At this rate, Android will overtake App Store’s inventory of apps in 2011. This shows that developers have favoured Android more in 2010 and I can’t wait to relish the prospects of what 2011 will hold for the Android market.