Recently I found myself in a very interesting brainstorming session about how to target and provide solutions for specific personas. One of the problems for a particular persona was how to get somebody to look after her kid who fell ill when she had to go to work. So the idea of a “super nanny “app which would help to locate nannies around the area came up.
Here I am back from an event by Mobile Monday: Keep taking the tablets.
Lots of good and interesting discussions around a panel which was led by Leila Makki of Telecom TV and consisted of:
- David Gibbs, Director of Mobile Applications and Services, BSkyB,
- Matt Pollitt, Account Director at UsTwo,
- Rimma Perelmuter, Executive Director, Mobile Entertainment Forum,
- David Roth-Ey, Group Digital Director, Harper Collins and
- Mark Payton, Editorial Director, Haymarket Consumer Media.
So I had this friend who called me up and wanted to buy an iPhone or HTC Desire HD (Android OS). He wanted to know which phone between the two he should get. I have to mention that my friend is an average phone user and not very techy yet he knew what android was and it was the other alternative OS to an iPhone. Here are details of the conversation…
Me: “So why do you want to use a smartphone, you only use your phone to call your wife anyway?”
Friend: “I want be able to access internet because at work I can’t deal with my shares since they blocked the sites. I want something fast or even better an app.”
This is the third and final part of the posts on maximising revenue streams on the App Stores. If you have not read Parts 1 and 2, then please do so now as this post is very much linked to the first two parts.
This post is going to be short and sweet. We will be looking at how to use the different payment options available on app stores to make users discover the app and upgrade the app by purchasing it. The bottom line is to sell your app, users have to find it. I like to separate the two extremities of upgrading as app discovery and app purchase.
As I get started into an upcoming app for the app store, I could not help but look into what are the best combinations for maximising the revenues.
Very few apps last very long in the app store. So while your app is still fresh in the app store and creating buzz, you have to make the most of it and have more than one way to dip your hand into the customer wallet. It’s always a good idea to make a hit and get huge downloads while your apps has just been published in the app store because after that it gets buried by the horde of newly published apps within the same category. The more downloads you have, the higher the chances you have of making it to the top of a particular app store category. So your first day on the app store is critical, so I would always suggest offering the apps for free to maximise downloads. Let the users know that this is a special launch only promotion where they are getting the apps for free. Something like “*** SALE – this is title of app ***” should do the job of getting people to download the app before you start charging for it.