Tagged with " developers"
May 13, 2011 - mobile    No Comments

Where the future of WAC lies…

The apps market is a lucrative business, so lucrative that operators, handset OEMs, aggregators and other businesses (like Opera and Amazon) have created their own app stores in a bid to get a slice of the cake. For 2011, the whole apps market has been estimated to bring in around $15 billion globally and this is expected to rise to $38 billion by 2015.


WAC launched at the Mobile World Congress 2010 in Barcelona, promised to make it easier for developers to sell and build apps irrespective of device or technology. One year on, WAC is open for business with the launch of its application store and the release of version 2.0 of its specifications.

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Feb 10, 2011 - mobile    1 Comment

maximising revenue streams on the App Stores – Part 2/3

As promised, here is Part 2 of  last week’s blog post on maximising revenue streams on the App Stores.

Referring to last week’s table…

Free apps only

Now who doesn’t like freebies! These types of apps are very popular in any App Store. Free apps is a very good way to entice new smartphone users to the wonderful world of apps. I remember when I first got my iPhone, I promised myself that I would not spend a single penny on apps until I eventually got sucked in the ecosystem. I haven’t been able to escape since then. Free apps provide a guaranteed high number of downloads provided that your app is good of course.  It can also play in your favour if you’re a new developer and want to get your name out there.

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