As I get started into an upcoming app for the app store, I could not help but look into what are the best combinations for maximising the revenues.
Very few apps last very long in the app store. So while your app is still fresh in the app store and creating buzz, you have to make the most of it and have more than one way to dip your hand into the customer wallet. It’s always a good idea to make a hit and get huge downloads while your apps has just been published in the app store because after that it gets buried by the horde of newly published apps within the same category. The more downloads you have, the higher the chances you have of making it to the top of a particular app store category. So your first day on the app store is critical, so I would always suggest offering the apps for free to maximise downloads. Let the users know that this is a special launch only promotion where they are getting the apps for free. Something like “*** SALE – this is title of app ***” should do the job of getting people to download the app before you start charging for it.