There have been few but some really good success stories from the apps stores. So far, only 5% of app developers have reported revenues exceeding projections while 27% have reported meeting revenue expectations. Games, social networking and entertainment are the app categories that enjoy the most success on app stores.
This is the third and final part of the posts on maximising revenue streams on the App Stores. If you have not read Parts 1 and 2, then please do so now as this post is very much linked to the first two parts.
This post is going to be short and sweet. We will be looking at how to use the different payment options available on app stores to make users discover the app and upgrade the app by purchasing it. The bottom line is to sell your app, users have to find it. I like to separate the two extremities of upgrading as app discovery and app purchase.
As promised, here is Part 2 of last week’s blog post on maximising revenue streams on the App Stores.
Referring to last week’s table…
Free apps only
Now who doesn’t like freebies! These types of apps are very popular in any App Store. Free apps is a very good way to entice new smartphone users to the wonderful world of apps. I remember when I first got my iPhone, I promised myself that I would not spend a single penny on apps until I eventually got sucked in the ecosystem. I haven’t been able to escape since then. Free apps provide a guaranteed high number of downloads provided that your app is good of course. It can also play in your favour if you’re a new developer and want to get your name out there.