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May 13, 2011 - mobile    No Comments

Where the future of WAC lies…

The apps market is a lucrative business, so lucrative that operators, handset OEMs, aggregators and other businesses (like Opera and Amazon) have created their own app stores in a bid to get a slice of the cake. For 2011, the whole apps market has been estimated to bring in around $15 billion globally and this is expected to rise to $38 billion by 2015.

 

WAC launched at the Mobile World Congress 2010 in Barcelona, promised to make it easier for developers to sell and build apps irrespective of device or technology. One year on, WAC is open for business with the launch of its application store and the release of version 2.0 of its specifications.

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